GSAM

GSAM

Change Number: Change 154 GSAM Case 2022-G509
Effective Date: 07/26/2022

505.504 Use of advertising agencies.

The services of commercial advertising agencies may be used only if the contracting officer determines that the services rendered by those agencies can either:

      (a)  Increase competition for contracts; or

      (b)  Improve the effectiveness of GSA advertising and marketing programs.